Your Guide to the Best Promotional Items for 2018 into 2019
Promotional products can be an effective advertising tool to remind customers of your commitment and services throughout the year.
When you choose these products wisely, they can serve as a continued referral to consumers, helping you to lead the competition for months to come.
According to The New York Times, some consider promotional products to be the oldest form of advertising. And, while there has been widespread attention place on digital marketing in recent years, promotional products continue to be a $20 billion dollar industry, proving their power has held its place in today's consumer market.
Want to tap into the tried and true power of promotional products and see for yourself how it can boost your business's bottom line?
Read on to learn more about this year's best promotional items!
Your Guide to the Best Promotional Items of 2018
Promotional products, like other consumer trends, tend to change year after year according to the trends and interest of the current market.
You can get the biggest bang for your buck if you know which products are most likely to turn customers' heads. These are the promotional items which tend to yield the greatest return, and when used to your advantage, they can work magic for your business.
Promotional Products: A Case in Point
To see the marketing power of promotional products at work, just consider how simple items can multiply consumer activity.
For example, The Disabled Veterans, a well-known not for profit group dedicated to servicing Vets, reports a 17% increase in response rates when they enclose personalized address labels with their direct-mail fundraising campaign.
Proof That Promos Really Work
Still not sold on the effectiveness of promo products?
Then the following statistics reported by SAGE ought to change your mind:
- Promotional products result in 500 percent more referrals from satisfied customers than an appeal letter alone
- Promotional giveaways successfully create a more favorable impression of the advertiser 53% of the time
- When added to other forms of media, a promotional item increases the effectiveness of the marketing medium by 44%
- 77% of people report that usefulness is the number one reason to keep promotional products
So, how do you know which promotional items customers are craving in 2018 and further into 2019?
Check out our list of the hottest trending promo products for ideas.
This Year's Most Popular Promotional Products
When trying to choose the most effective promotional items for your company, one thing that you will notice is how many there are to choose from. But, not all make the list of consumer favorites.
Want to be sure that you're giving customers the products they really want?
Include the promotional items below on your shopping list and you'll be guaranteed rave reviews from your recipients.
1. On-the-Go Wireless Charger
A wireless charger is perfect for the non-stop professionals in today's business world. Not only is this a must-have companion for practically anyone from students to traveling executives, it can also be a daily reminder of your availability to the modern-day consumer market.
2. Never-Fail Promotional Pens
Even in today's business world, the constant onslaught of technology doesn't erase the need for this promo gold standard. Writing pens are consistently ranked as one of the most useful promotional items for consumers. And, the newest products offer businesses a way to spread brand-awareness while offering unique customer personalization options.
3. Cooler Seasonal Giveaways
Looking for a super-cool seasonal giveaway that packs a powerful marketing punch? Look no further than the hippest new coolers, available in awesome backpack styles, as well as more traditional models. These make great customer giveaways to honor your most loyal consumer crowd.
4. The Portable Fitness/Yoga Mat
Show your customers that they matter by taking an interest in their health and wellbeing. A fitness/yoga mat gives consumers a portable work-out option to alleviate stress after a busy day at the office. And, your name is sure to get noticed by others during visits to the gym or park.
5. Bluetooth Earbuds
Earbuds are the newest consumer-favorite among today's popular promotional products. And, the improved convenience offered by tech-savvy Bluetooth earbuds ensures that customers will consider your brand to be the very best.
You can also creatively market your business by pairing with a useful go-anywhere pouch for earbuds, which keeps their gear protected and shows off your company's logo everytime they reach for their stash.
Get Today's Best Promo Gear Now!
Don't get left behind in 2018. Stay ahead of the competition by offering your customers the very best promotional items on the market.
Today's promo gear is aimed at a wide range of consumers, from busy professionals to up and coming college students. In fact, even parents, teachers, and teens will love the most popular consumer favorites on our list.
If you're looking for a way to get your customers attention and stay at the forefront of their minds all year long, the right promotional products are guaranteed to do the trick.
But, if you want to get ahead of the curve, you need to be sure to get 'em while they're hot. If you don't act quickly, you can bet that your customers will be taking a closer look at those brands that did deliver products with powerful marketing power.
Want to be sure that your name tops the list of favorite consumer brands?
Find the promotional items that customers of today won't castaway and your business is sure to be remembered as one of the best.
Check out this list of not-to-be-forgotten promo products that all of your customers are sure to love!