So how does sunglasses branded help your goal of brand awareness?

Imagine you are at a trade show and it is a lovely sunny day. First you see a person wearing a bright neon green pair of sunglasses, you don’t think much of it, right? Mostly you will be thinking “well that is definitely not my taste in colour” but then you see another and another until you have lost count. This is when everything in your mind changes, you find yourself trying to get closer to see what is branded on them, and once you see the logo on them you start looking around to see where they are coming from, when you finally find it you just have to see what they are all about. That company used something as small as sunglasses to get “you” a potential new sign up or client to their Gazebo. That is called brand awareness.  

The bottom line is that even though sunglasses are a small accessory with not much real-estate to print on, it does hold some prime location being at the top of a person’s body (highest point) and being over the eyes, the place everybody looks when conversing with each other..

Just some food for thought: If there is five thousand people in a stadium all wearing different clothes, but all have the same bright green shades on, does something as small as shades not bring uniformity to something that was momentarily viewed as being chaotic?

With a huge range of both designer and performance sunglasses, we ensure that “your people” will be properly outfitted for any occasion, event or day. With our designs that fits both the outgoing, sporty and the brave at heart, we not only take style and fashion into account, but focus on the comfortability and protection of the wearers eyes as well, because with our large variety and range, you’ll find that we went the extra mile in insuring that all these needs will be met.

Here is a little interesting history on sunglasses

Starting with the aim to correct certain vision impairments in the late 18^th century, these handy eye protection utensils were not primarily designed to protect the wearer from the Suns rays and only started to be used for this purpose in the early 1920s, making it a popular fashion accessory at the time, like it still is today. There is no known date as to when or where it first started to be used, for its been a popular protection against the sun’s rays or glare for thousands of years. No, don’t picture an Aztec warrior sporting a pair of Oakley dark glasses, but there has been a lot of innovative ways in history where people have made use of this creation. Like in prehistoric and historic times where flattened walrus ivory was used, with narrow slits to protect against the glare of the sun on snow. It’s even been said that some Roman emperors used emeralds to watch gladiator fights with. Flat panes of smoky quarts were also used by the Chinese in the 12^th century or possibly earlier.

So what should you consider to choose the right pair then?

When deciding on what to choose, its best to keep in mind that larger lenses with broad temple arms is always a good choice, due to the size of the lens significantly impacting the protection against the sun and the broadness of the temple arms that’s needed for any stray light coming in from the sides and even a bigger point is that it gives a lot more space to put your logo on.  Yes it might just be a promotional item or a onetime sponsored event, however you want it to be comfortable, stylish and practical as this will insure that it gets used many days after that event, insuring you get even more advertising or brand awareness for your investment.

A common misperception is that darker tinted lenses is better for protection against ultraviolet radiation (UV) than lighter ones, this however is not the case, since it’s the quality and make of the lens that brings this difference, because inadequate dark lenses can be even more harmful than not wearing any at all, and this is due to the protection it lacks from HEV or, simply put, High-energy visible light.

In short, weather your targeted market is more sophisticated and you have chosen an elegant design, more sporty for the golfer/trail runner at heart or for the young dear devil bridge jumper who loves the bright neon colour frames, remember your brand will be associated with it. So make sure you get something that is wearable for long periods of time and that will never hurt your intended audience in anyway. And all Inter Branding supplied sunglasses will help you achieve just this.

Here is a couple of interesting facts surrounding the color of the lens that can possibly help you in your decision.

1. Gray and green are considered neutral, because they preserve true colors

2. Brown causes some color alteration, but also increases contrast

3. Yellow is best for object definition, but can create a harsh visible light

4. Blue or purple are mainly cosmetic