22 August
Are Promotional Giveaways Worth It? Let's Take a Look at ROI
Branded giveaways definitely amp up the eye candy at your booth, but are they really worth the money? Promotional giveaways are commonly used by businesses to push their brand, and for good reason: they work!
With 83% of consumers saying they'd do business with a company they'd received free merchandise from, it's clear that promotional gifts are worth the hype. And the return on investment is so much wider than those initial potential clients at your stall.
Keep reading to find out some ways branded giveaways get you a great ROI.
You Build Instant Customer Relationships
Wholesale promotional products are an inexpensive way to bulk-buy great customer relationships. Of course, giving out free stuff is just part of the puzzle - choosing the right products will get you a foot in the door.
After all, who doesn't love getting something for nothing? The promise of a free gift will help people think well of your business, help them feel they'll get value for money, and can be the first step towards a great business-client relationship.
Your Customer Base Will Grow
When you choose to hand out promotional items at your events or trade shows, your customer base will automatically grow. Consumers are far more likely to buy from businesses they already have a connection with, and branded giveaways do just that.
Add to that the different individuals that will see your name and brand whenever your promotional item is used, and you'll instantly reach far more people than you would at the trade show itself.
You'll Reach a Wider Audience
Another important marketing technique is the use of social media, and when you include your social media presence on your branded gifts, you'll tap into that tool.
When your customers follow you via the various social media channels, they'll be more likely to remember your business and brand. And if you post something they like, they can instantly share it with friends, immediately boosting your audience to reach thousands, even millions more than you could on your own.
You Can Show Off Your Quality
The best promotional items not only look cool, but they are functional, too. You can find something to suit all budgets, but cheap promotional items still need to scream quality, because your free gifts are like brand ambassadors.
For example, a capsule screen cleaner makes an excellent gift because it's both inexpensive and something people will use, not just daily, but multiple times each day.
Of course, if you're a bigger brand with deeper pockets, you can splash out on more exclusive items, like fancy cool bags and even some quality sunglasses. The right items will really show off your investment in quality, which will, in turn, provide a return on your investment through an increase in business.
Branded Giveaways Enhance Your Reputation
Again, when you give away free branded gifts, and especially quality products, your company's reputation will only grow. 83% of consumers (it's a popular number!) say they want branded promotional gifts from companies, especially when visiting trade shows and events.
When you meet that demand in your field, you'll automatically be building on your reputation, and becoming the popular brand that will draw more customers to it.
People Will Remember Your Name
Depending on the product you choose to give away, it can stay with the consumer for between 7 and 14 months - possibly even longer! Think about that for a minute.
An email, a coupon or a banner at a trade show will stick in their minds for, what, a few seconds? When your product's in the hands of a consumer for well over a year and gets used regularly, your brand name will become lodged in their minds, a familiar friend that they'll buy from in the future.
Your Gifts Will Become Someone Else's
The best promotional items can be used and reused, and this often means they get passed on to another recipient. That means your promotional giveaways and brand name could reach up to double - or more, even - the number of people you met at the event in the first place!
Again, quality gifts will last longer and have more chance of starting a new life in someone else's hands. So, buy the best quality your business can afford, and then sit back and watch your publicity grow.
You Have the Perfect Reason to Stay in Touch
If your giveaway comes with a request for a potential client's contact details, then you've got the perfect opportunity to keep the budding business relationship going. You can give consumers a little nudge or touch base through email.
Then, the marketing world is your oyster. You can use branded giveaways as a springboard to offer special discounts, promote new products and let consumers know how you could meet a specific need they may have. And they'll likely be more open to contact having received a branded gift from you in the past.
You'll Sell More Stuff
The bottom line is that you're going to sell more stuff. A lot more stuff. Cheap promo items not only make people aware of your brand, and help them remember you. The practical side of that means you'll be the first company they think of when they need something you offer.
And when you keep in touch through social media and email, giving them more reasons to do business with you, chances are they will. This'll mean more money for you, and great products and services for your customers.
Why Branded Giveaways are the Bees Knees
There are heaps of reasons why branded giveaways are worth the hype, and the proof's in the ROI pudding. From building your reputation and getting your name out there, to selling more products and making more money, promotional giveaways are a powerful marketing tool.
Make sure those cheap promo items are the best quality you can afford. Pick something practical that's going to see the light of day month in, month out. And use your goodwill to keep in touch with your client base, connecting with them on social media or by email.
Do you want to make a great impression at your next trade show? Then check out the best promotional items trending in 2018/19.
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