5 Creative Ways to Use Promo Pens to Drive More Sales
Are you looking for an easy way to get your company's name, logo, and contact information out into the world?
You could go buy up a bunch of billboard space or purchase TV and radio ad space to do it. But that could end up costing you a fortune and isn't guaranteed to produce results.
So rather than going that route, why not invest in cheap promotional items? You can hand them out to potential and existing customers to drive more sales to your business.
Promo pens, in particular, have proven to be a very effective way to market a business. The majority of people who receive a promo pen from a company take it home and keep it for at least a few months, if not years. It exposes them to your business over and over again.
Here are five creative ways to get promo pens into customers' hands.
1. Use Promo Pens in Place of Business Cards
One of the first things you're probably going to do when you start a business is order a bunch of business cards. And while that's not the worst idea in the world, you're much better off going with something more creative.
If you hand a client or a customer a business card, they'll likely shove it into their pocket and forget about it. It might even end up getting thrown out at the end of the day.
So instead of handing out business cards to clients and customers, hand out promo pens.
For starters, people will be a lot happier to get a pen than a business card. They'll actually be able to use the pen as soon as you give it to them.
There's also a better chance of them hanging on to the pen later. It's not accidentally going to get mixed up with whatever else they have in their pockets and thrown out.
A promo pen will put a smile on a person's face and serve as a welcomed change from a business card.
2. Set Them Up Near the Cash Register in Your Business
"Do you have a pen?"
That's a question you're going to hear over and over and over if you accept credit cards in your business. People are going to need for you to provide them with a pen so that they can sign their receipt before leaving your business.
You could run out and spend money on ordinary pens without anything on them. But you would miss out on a huge opportunity when you do it.
Instead of using regular pens, buy a couple hundred promo pens and stick a handful of them in a cup near your register. Give them out to customers who need to sign a receipt -- and then encourage them to take the pens with them.
Your customers will feel like they're getting even more than they bargained for from you.
3. Leave Them Behind at Restaurants, Doctors' Offices, and More
When you're out living your life, there are going to be times when you yourself will need pens.
You'll need a pen when you're signing the check at a restaurant. You'll also need a pen when you're filling out forms at the doctor's office. There are lots of other places you might need a pen as well.
When you have promo pens in your pocket, it'll give you easy access to a pen whenever you need one. But you should also take things a step further.
After you sign a receipt at a restaurant, go ahead and leave your pen behind with the check so that others will use it, too. After you fill out forms at the doctor's office, replace the pen that was given to you with one of your own.
This will get your promo pens in front of more people and open up their eyes to the products and services your company can provide.
4. Donate Them to Schools
Schools are just about always looking for any supplies they can get their hands on. Both students and teachers need writing utensils that they can use in class.
If you're able to swing it, it's not a bad idea to buy up a bunch of promo pens at once and offer to donate them to the schools in your area. You might also want to consider donating things like notebooks and journals that have your business name and logo on them.
You won't just be putting your business in front of hundreds, if not thousands, of kids. You'll also be putting it in front of teachers and the parents of the kids in the schools.
5. Include Them in Packages Mailed Out to Customers
If you routinely mail out packages to your customers with orders they've placed, you should consider putting something inside of them to thank them for their business.
Promotional items are a great way to add some value to a package while also getting a good return on investment. Something as simple as promo pens can provide your customers with something useful while incentivizing them to come back to your business in the future.
Start tucking promo pens into each and every package you send out. It won't be long before you're seeing an uptick in sales as your business grows.
Keep Promo Pens on You at All Times From Now On
If you're going to begin using promo pens to your advantage, go all the way!
Keep promotional pens in your pocket at all times and hand them out to everyone you come across. Kids and adults alike will enjoy the pens and remember your business name and logo as a result of the gesture.
As times goes on, start to add other promo items into the mix as well. Once you see how beneficial they can be, you'll wonder why you didn't start using promo pens and other items to promote your business a lot sooner.
Contact us to get help with deciding which of our promo pens would work best for your business.