Top 10 Reasons Why Promotional Clothing is a Worthwhile Investment
While people often talk about the majority of businesses failing to survive their first year, the stats tell a different story. On average, 50% of new businesses survive the first five years.
With numbers like that, the truth paints a different and far more competitive story. What it also means is that establishing your brand is more important than ever. This goes not just for new businesses, but established companies also.
With more competition surviving, that means more competition in the long term, which means your 1, 5, and even 10-year vision plan need to accommodate for increasing brand exposure.
Promotional clothing is a clever way to get your brand out there and get it noticed. It is also a multi-faceted means of advertising meaning there are multiple ways to both use and benefit from such promotional items.
Keep reading for the top ten reasons why company branded items are such a worthwhile investment.
1. Brand Exposure
By investing in clothing items that bare your company brand or slogan you are investing in brand exposure. You are advertising your company simply by getting dressed for work.
There is no better way to help push your business along than by cementing your brand into the mindset of your target customer. Branded promotional items one of the best and simplest ways to accomplish this.
2. Cost Effective
At the end of the day, success in business is about profit. Making more money than you spend. One of the benefits of company branded items is that they offer you a low-cost promotional outlet.
There are numerous outlets that allow you to print your own clothing designs, and that is everything from single units to bulk orders. Giving you a range of options that can suit both budget and purpose.
3. Company Unity
The way people perceive your company says goes a long way towards impacting the image of your brand. Seeing employees dressed in 'civilian' clothing may create a laid back and informal atmosphere. Yet, there is something to be said about a uniform, or at least a branded unity. This is even truer if you have multiple locations.
Creating company unity works in both inward and external directions. Staff will feel part of something when they all wear the same branded shirt. It also helps customers to feel that they are dealing with professionals
4. Wide Range of Options
When looking to create branded promotional clothing you are not tied down to a single option. You can create varied designs across various items of clothing. From hats and t-shirts to socks, jumpers and even jackets.
This means you can offer people a choice in what they want to wear as well as covering options for all seasons and weathers. This once again helps to create a singular brand image that people can associate themselves with.
5. Helps You Keep Up With the Trends
Investing in promotional materials can be costly, but it is an investment in your brand. But what happens when the trends change, and the investment is no longer what people want.
If you are using promotional clothing as a way to advertise outside of your own employees, then the flexibility in options allows you to keep up with the trends without hurting your budget or brand.
6. Allows You to Target Different Demographics
Different people are into different things. Different demographics are drawn to different things. Using clothing as a promotional branding tool allows you to invest different amounts in different target demographics.
This means, if you offer multiple products or services, you can target your use of promotional clothing to suit the market you are aiming to capture.
7. Round the Clock Promotions
When you think about offering branded clothing items to customers as well as staff, you are opening yourself up to a form of continual advertising.
Every time someone wears of uses one of your company branded items, they are advertising you and your brand. All it takes is one person to see it to become a customer.
This form of round the clock promotion is invaluable to you whether you are a start-up or established company name.
8. They are Practical
It is a simple yet practical choice to make. When you have people working for you, you want people to know they are working for you.
By investing in company-branded items, like shirts and pullovers, you are ensuring that your staff members are visible. This is great on the shop floor as well as at any other moment.
You want people to look at your staff or catch a glimpse of their uniform and think of your store or company. The same as with your logo or slogans. It's about capturing peoples attention even when they were not directly thinking about you.
9. Team Spirit
We already alluded to the concept of belonging when wearing a company uniform, but that also goes one step further.
Team spirit is important inside an organization. The happier your staff is, the better they will do their work, and as a bonus for you, the more loyal they will be to the company.
Promotional clothing does not just have to be about promoting for profit. There are a great many ways you can benefit that merely in turnover alone.
10. Great for Prizes and Giveaways
Being open and involved with your customers is an important tool for sustained growth. Whatever your industry, making sure your customers and target audience know you care about them is key.
One great way to do this is to offer prizes and giveaways at random times throughout the year. Social media is a great medium for this, and one every business is going to start investing in even more than ever.
Promotional clothing makes a great addition to prize packs and brings with it all of the advertising advantages already mentioned above.
Investing in Promotional Clothing is a Step Towards Brand Success
Whatever way you look at it, from uniforms to prizes and everything in between, an investment in promotional clothing is an investment in your the continued success of your business.
You need to think smart, it is not a get rich quick investment, but for those that understand the importance of a long-term company, vision will understand this.
Are you ready to invest in your business brand? Are you ready to introduce promotional clothing to your company vision?
We are here to help. Get in touch today to see what we can do to help you take your brand to the next level.