7 Smart Reasons Promotional Products are the Perfect Way to Build Your Brand
Check your bag, do you have a random piece of company merchandise in there?
Whether it's a promotional pen or keychain, you will no doubt have some kind of branded swag.
But does promo merchandise actually work? Or is it just another expensive form of advertising? Read on to discover whether promotional merchandise is an effective way to build your bran, and why a swag bag isn't just for pirates!
Build Your Brand With Swag
Humans gravitate toward the familiar. Sometimes they do it subconsciously. When a person is deciding which business or brand to choose, they may have already made a decision without even realizing it.
You need to make sure YOUR brand is the first thing that comes to mind. If they've come across your logo or business name before, it might make all the difference in their decision.
Promo merchandise is one of the best ways to get your brand out there for people to see. The more you have it circulated around, the more your business name and logo will be subconsciously etched into their minds.
Branded swag does all the work for you. All you have to do is hand it out. Then after, you can sit back, relax and let your customers do your advertising for you.
But are you not convinced yet? Check out these 7 legit reasons why company swag is the perfect way to build your brand.
1. People Love Freebies
To get ahead of the rest you need to give potential customers a genuine reason to stick around. It doesn't matter if you're a new business, or you've been around for years. Sharing promotional merchandise will encourage them to choose you over your competitors.
You can even offer personalized products as a reward for loyal customers too. Offering an incentive can encourage them to keep using your product. Everyone loves a freebie after all!
2. It Makes You Real
Although you can find most of your customers online, people don't like faceless businesses. They prefer to have a real relationship with the people behind the screens. So get real and develop strong bonds with your customers.
You can do that by using social media. Get to know your target audience and organize contests or branded giveaways. For example, arrange an Instagram photo contest where the winner will receive a branded swag bag full of treats.
This will not only boost engagement, but it will establish you above your competitors.
3. It Entertains Them
Let's face it -- Branded swag is fun. Gone are the days of the traditional rectangular business card. In fact, of the 10 billion business cards printed yearly, 88% will be thrown away within a week!
It's logical, receiving a business card doesn't do much for the imagination. It just gets stashed away in a bag or pocket. But receiving a fun promotional item can encourage meaningful engagement.
If it's entertaining AND useful it'll be used for years to come.
4. You're Creating Walking Ads
After handing out your promotional merchandise, you don't know where it'll end up!
When people sport your company swag and carry it around with them they will become mini-marketers. T-shirts, caps, tote bags, frisbees, mugs, and other various kinds of merch can go further than you'd ever imagined.
When onlookers see the company swag, it may incline them to ask more about the brand. And you can sit back and relax while your "swag receiver" does all the work for you.
This word of mouth technique will help in your advertising. In fact, 92% of consumers prefer recommendations from friends and family. Whereas they are sceptical to trust any other forms of advertising.
5. Tailored Marketing
Your business most likely has specific customers it wants to attract. Because depending on your service, your customer base will have different demographics. For instance, age, interests, gender or affiliation.
This means you need to tailor your marketing campaigns to attract your focus crowd. Company merchandise is an awesome way to target certain customers.
Don't get something generic. Choose branded swag that meets the specific need of your customers.
For instance, if your target audience includes techies. Instead of handing out keyrings, hand out USB drives instead.
6. There are Endless Options
When choosing branded swag there is an endless array of options to choose from. It's true, you don't only have the option of a boring old pen anymore!
Out of the hundreds of thousands of promo merchandise available, here are a few of our favourites:
- Ipad Holders
- Tools, Torches, and Knives
- Tracksuits and other unique clothing
- Coffee Flasks
- USB Memory Drives
- Beach Mats
- Can Coolers
This huge variety allows you greater flexibility when planning your marketing techniques.
7. It's Budget Friendly
Advertising is key to brand recognition. But it can be expensive. If you're on a budget, company merchandise is one of the best low-cost marketing options.
With such a huge variety of branded swag to choose from, you can definitely find something that suits your budget. You can also buy your items in bulk which will enable you to spread awareness at an even lower price.
With most advertising methods you have to regularly pay to keep it going. For instance, online ads. But promo merchandise lasts a lot longer, how so?
If you gave out branded beanie hats at an expo, whenever the recipients wear the beanie they will be advertising for you. When winter comes around again, so will the beanie hat. And the cycle of advertising will continue for years to come.
And the best thing is, you won't have to pay anything extra for this year by year advertising.
Grab Your Swag Bag and Sail to Success
As you can see, there are several reasons why promotional merchandise is such a successful marketing technique. ESPECIALLY, when it comes to branding.
Check out our unique range of branded swag for some major inspiration.